business & purpose
2020 Global Goals Week Event
Since the launch of the Sustainable Development Goals, many businesses have taken them to heart, moved away from traditional Corporate Social Responsibility, and moved toward a deeper purpose. As we enter into the Decade of Action, facing a global pandemic and increased social unrest, governments and nonprofits cannot reach these goals alone. It has never been more important for businesses to join the effort.
Hosted by Can & Will, the creative studio at the heart of social impact, this event is for small to medium sized business owners who want to use the power of their business platforms to create sustainable change within their own communities. Business owners will gain industry insights and tools for defining an authentic purpose by integrating the Sustainable Development Goals into their business practices and marketing strategies.
During this event we will first celebrate purpose in business with the world premiere of the animated series, Purpose Margin. Then we'll dive into how small to medium sized businesses can be inspired by what others are doing, and pivot into purpose.
Experience the world premiere of the new animated YouTube series that celebrates businesses that are making meaningful ripples in the social impact space. From corporations that are doing more with Corporate Social Responsibility and Certified B-Corps who are putting the interests of stakeholders above those of their shareholders, to start-ups & small businesses that aim to change the world... Purpose Margin celebrates them all!
Duration: 10 minutes. Video Premiere Online via Zoom
pivot into purpose: small business masterclass
Global uncertainty has taken a HUGE toll on small businesses around the world this year. It has business owners looking for ways to pivot and shift their business in order to reach customers who are now working, living, shopping, and eating at home.
In this Masterclass, you will gain industry insights and learn how to define their authentic purposes, using Sustainable Development Goals. By exploring your personal reasons for starting your business, individual desires to make a social impact, and your business brand mission, vision & values, you will gain the tools you will need to pivot & position your business into purpose. Your business can & will help us all reach the Sustainable Development Goals by 2030.
Duration: 80 minutes. Live Online via Zoom.
Amanda Heck is the Founder & CEO of Can & Will. She was a creative force behind the Humanity Lab Foundation's Be the One campaign brand & video content development. With over 10 years of brand & marketing creative content development & strategy experience she has pivoted into purpose through her own business. She is passionate about helping business owners understand that creating an authentic social impact through business goes deeper than cause marketing. It is woven into the fabric of the business brand.