Interactive Lesson on Zoom
creative impact storytelling
unconsciously reach your audience
Colors, shapes, images, movements, framing, typography, design, sound effects, music, pacing... they all play a role in telling a story. Match the wrong color with your message and the amazing copy you spent weeks writing will be completely misunderstood. Choose the wrong image to accompany your message of inclusivity and lose all credibility. Use a bold blocky font to market a product or service that is all about softness and cause enough cognitive dissonance with your customers that they decide not to buy. In this lesson, you will learn about the conscious creative decisions that have an unconscious affect on your brand integrity and bottom line.